Privacy Policy

Last updated: August 13, 2026

pickfetch operates this online store and website, including all related information, content, features, tools, products and services to deliver a curated beauty shopping experience for you (collectively referred to as the “Services”). pickfetch is powered by Shopline, our e-commerce platform provider that enables us to deliver the Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you browse, access, purchase products, complete transactions via our Services, or communicate with our support team. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern all matters relating to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing and using any part of our Services, you acknowledge that you have reviewed this policy and understand how your information is collected, used and disclosed as described below.

Personal Information We Collect or Process

“Personal information” means data that identifies you or can reasonably be linked to you or another individual. It excludes anonymous or de-identified information that cannot be used to identify or associate you with any person.

Depending on how you interact with our Services, your geographic location, and in compliance with applicable laws, we may collect and process the following categories of personal information, along with insights generated from this data:

• Contact details: your full name, residential address, billing address, shipping address, phone number and email address
• Financial information: credit card, debit card and financial account numbers, payment card details, transaction records, payment methods, payment confirmations and other payment-related data
• Account information: username, password, security questions, account preferences and settings
• Transaction information: products you browse, add to cart, save to wishlist, purchase, return, exchange or cancel, plus your historical order records
• Communications with us: all information you submit when submitting customer support enquiries
• Device information: details about your device, browser and network connection, IP address and other unique device identifiers
• Usage information: records of when and how you browse and interact with our Services

Personal Information Sources

We may obtain personal information from the following sources:

• Directly from you: when you register an account, use our Services, contact customer support, or voluntarily provide personal details
• Automatically via our Services: data collected from your device when you visit our website, including information gathered by cookies and similar tracking technologies
• Our service providers: third-party vendors engaged by us to collect or process your personal information on our behalf to deliver designated services
• Our business partners and other authorised third parties

How We Use Your Personal Information

We process your personal information for the purposes listed below, subject to your interaction with our platform and the Services you use:

Provide, Customize and Improve the Services

We use your personal information to fulfil contractual obligations, process payments, complete order fulfilment, save your preferences and product interests, send account notifications, manage purchases, returns and exchanges, create and maintain your account, arrange delivery and returns, enable product reviews, and deliver personalised shopping experiences such as product recommendations. This data also helps us continuously optimise and upgrade our Services.

Marketing and Advertising

We process your personal information for promotional activities, including sending marketing communications by email, SMS or postal mail, and showing targeted advertisements on our platform or external websites based on your browsing, cart and purchase history.

Security and Fraud Prevention

We authenticate user accounts, maintain secure payment and shopping environments, detect, investigate and act on fraudulent, illegal, unsafe or malicious activity, protect public safety and safeguard our Services. If you register an account, you are responsible for protecting your login credentials. We strongly recommend not sharing your username, password or other access details with any third party.

Communicating with You

We use your personal information to provide customer support, respond to enquiries, deliver effective assistance and maintain our business relationship.

Legal Compliance

We process personal information to comply with applicable laws and valid legal requests from law enforcement or government authorities, conduct investigations for pending or potential litigation, and enforce our terms and policies.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy, including the following scenarios:

• With Shopline, vendors and service providers acting on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping)
• With business and marketing partners to deliver marketing services and display advertisements. We use Shopline to enable personalised advertising on third-party platforms based on cross-store online activity. Our partners process your information under their own privacy policies. Depending on your jurisdiction, you may have the right to opt out of data sharing for targeted advertising via the designated opt-out channel on our site.
• When you instruct, request or consent to disclosure to third parties, for example for product delivery, social media widgets and third-party login integrations
• With our affiliates and entities within our corporate group
• In connection with corporate transactions such as mergers or bankruptcy proceedings; to meet legal obligations including subpoenas and court orders; to enforce our Terms of Service; and to protect the Services, our legal rights, and the rights of our users and other parties.

Relationship with Shopline

Our Services are hosted by Shopline. Shopline collects and processes your personal information related to your access and use of the Services to operate and improve the platform. Data you submit will be transferred and shared with Shopline and relevant third parties, which may be located outside your country of residence.

We use advanced Shopline features that utilise data generated from your interactions with our store and other merchants. Where Shopline processes personal information for these enhanced functions, Shopline acts as an independent data controller and is responsible for responding to your data rights requests.

You may review the Shopline Consumer Privacy Policy for further details about its data practices and available user rights, and visit the Shopline Privacy Portal to exercise relevant rights where applicable.

Third Party Websites and Links

Our Services may contain hyperlinks to external websites operated by independent third parties. When you navigate to unaffiliated external sites, please review their separate privacy and security policies. We make no warranty and accept no liability for the privacy protection, security or content accuracy of these external platforms.

Information shared on public or semi-public channels, including third-party social media platforms, may be accessible to other users without usage restrictions. Inclusion of external links does not constitute an endorsement of those third-party platforms or their operators unless explicitly stated on our website.

Children's Data

Our Services are not intended for minors below the age of majority in your jurisdiction. We do not knowingly collect personal information from children. If you are a parent or legal guardian and believe we have collected a child’s personal data, please contact us using the details listed below to request deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “sell” or “share” (as defined under applicable legislation) personal information of individuals under 16 years old.

Security and Retention of Your Information

No data security system is entirely invulnerable, and we cannot guarantee absolute data security. Data transmitted to us may carry risks during online transmission. We recommend avoiding sending sensitive or confidential information over unsecured communication channels.

The retention period of your personal information depends on multiple factors, including whether the data is required to maintain your account, deliver Services, meet legal obligations, resolve disputes and enforce our contractual terms and policies.

Your Rights and Choices

Subject to your country of residence, you may hold some or all of the rights outlined below. These rights are not absolute and apply only under specific circumstances. We may decline requests in compliance with applicable laws:

• Right to Access / Know: You may request access to the personal information we hold about you
• Right to Delete: You may request erasure of your stored personal information
• Right to Correct: You may request correction of inaccurate personal information
• Right of Portability: You may obtain a copy of your personal information and request data transfer to a third party subject to certain conditions and exceptions
• Right to Opt out of Sale or Sharing for Targeted Advertising: Depending on local law, you may opt out of the “sale” or “sharing” of your data or processing for targeted advertising via our designated opt-out channel.

If your browser sends a Global Privacy Control signal, we will treat it as an opt-out request for your current device and browser where required by law. If we can link this device signal to your Shopline account, the opt-out preference will apply to your account. We do not recognise other “Do Not Track” signals apart from Global Privacy Control.

Manage Communication Preferences: You may unsubscribe from all promotional marketing emails at any time via the unsubscribe link included in our emails. After unsubscribing, you will still receive transactional emails related to your account and orders.

If you reside in the United Kingdom or the European Economic Area, you additionally have the following rights subject to statutory exceptions:

• Right to Object to Processing and Restrict Processing: you may ask us to stop or limit processing for specific purposes
• Right to Withdraw Consent: Where processing relies on your consent, you may withdraw consent at any time. Withdrawal will not affect lawfully completed processing before withdrawal.

You may exercise your rights through available functions on the Services or by contacting us via the details listed below. We will not discriminate against you for exercising your statutory rights. We may verify your identity before handling your request as permitted by law. You may appoint an authorised agent to submit requests on your behalf; we require formal proof of authorisation and may still verify your identity directly. All valid requests will be responded to within timeframes required by applicable legislation.

Complaints

If you have concerns regarding our processing of your personal information, please contact us via the official contact channels listed below. Depending on your location, you may appeal our decision or submit a complaint to your local data protection authority. Users within the EEA may refer to the official list of data supervisory authorities for further action.

International Transfers

Your personal information may be transferred, stored and processed outside your country of residence. When transferring data out of the European Economic Area or the United Kingdom, we will adopt recognised data transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent UK authority‑approved agreements, unless the destination country is formally recognised to provide adequate data protection.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect updates to our operational practices or meet legal and regulatory requirements. All revised versions will be published on this website with an updated “Last updated” date, and we will provide notifications as required by applicable law.

Contact Information

If you have questions about this Privacy Policy and our data practices, or wish to exercise your privacy rights, please reach out to us using the details below. For the purposes of relevant data protection laws, JINRUILIN INTERNATIONAL CO., LIMITED acts as the data controller.

Operating Company: JINRUILIN INTERNATIONAL CO., LIMITED
Company Address: WORKSHOP 53, 3/F, BLOCK A,EAST SUN INDUSTRIAL CENTRE . NO.16 SHING YIP STREET KOWLOON.HONG KONG
Registration Number: +852 65016584
Support Email: service@pickfetch.com Business Hours: Monday to Friday: 9:00 AM-5:00 PM